Run Simple is more than a tag line. “Run” is what we do. SAP runs more than 261,000 of the most relevant organizations in the world. “Simple” is our promise to customers to do the most sophisticated things in simple ways. The promise of Run Simple becomes real through our strategy to be “The Cloud Company powered by SAP HANA.” SAP HANA simplifies IT landscapes and the SAP Cloud simplifies consumption. We will focus on three key initiatives to deliver on our commitment to Run Simple. Simplify how